Case 01
PetPlaygrounds.com
E-commerce — pet containment, 10+ years, multi-million dollar
The bottleneck
The founder was the most persuasive salesperson in the company, but he could only be on camera a few times a month. Content stalled, and the sales conversations that converted best never scaled past his calendar.
Posting system — 5 avatar posts/week + comment replies
- Duplicated the founder as a sales avatar from a single studio session.
- Turned the top 40 buyer objections into a posting library — one answer per post.
- Published on a fixed weekly cadence and replied to comments in the founder's voice.
- Every post carried a booking link back to a real conversation with the principal.
- of views per posting cycle
- Thousandsof views per posting cycle
- publishing volume vs. founder-only filming
- 5xpublishing volume vs. founder-only filming
- objection handling in the founder's voice
- 24/7objection handling in the founder's voice
Consistency — not a single viral post — did the work. A predictable weekly cadence kept the brand in front of buyers and routed the serious ones straight into booked conversations.





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- →Every post carries a booking link back to the principal
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